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Showing posts from March, 2024

A story of a business

  in lieu of "My Uncle's Alders", a post about my business I've been working in theatre since I was a sophomore in high school. I'm 29 now. It's been, quite honestly, the longest adventure of my life. I often think on how we treat kids talking about time, they haven't seen their friend since last Tuesday and they act as though several ice ages have passed them by and the distances of their friendship are near insurmountable. To us, it's absurd. We chuckle at how little they know and how far they will come, but to them it really is that long. What percentage of their whole life is a day compared to your own? Some will laugh when I say I've spent over a decade in a career and I'm ready to move on, there's people who do what I do now and they've been doing it since the the 80's. To them, I'm still the new kid on the block and they wonder how I could possibly be ready to leave. I am, though. Ready to leave. Ready for a new adventure

How not to sell anything

 Sales and marketing has never been my strong suit. I've often felt like sales was a profession full of snakes who would try to sell anything to anyone in order to make a quick buck. Incredibly recently I have had my point of view radically reset. You see, the stereotypes aren't necessarily wrong, but they aren't about sales or marketing people: they're about con artists. Selling anything to anyone at any price you can isn't sales . No, no, that's just scamming, plain and simple. Sales is a complex beast. It's knowing what you can do, figuring out who needs it, and puzzling together just how you fit in. Good sales isn't just exchanging money for a product, it's building a relationship to provide something to someone who needs it. I'm going to switch gears here a bit and just talk about business people, generally. Often times, business leaves a bad taste in my mouth. Bowing and cow-towing to the almighty god-numbers of the stock market and laying

Crafting of the Sites!

Brian Forth, founder & owner of Sitecrafting came to visit our class recently and talked to us about the realities of running a company. He told us his story, really, and I found it quite reassuring on the whole. Sitecrafting sounds like it started in much the way I'd like for my company to start: One man, one product, no venture capital, and whole lot of elbow grease. It seems like Brian started small, doing some web design for his friends and locals and slowly, bit by bit, built a foundation to stand on. Over the years his company has grown and his team has brought on a diverse pool of talent so Sitecrafting can create "digital experiences", as they call them.  I really enjoy the Sitecrafting story. It resonates, the idea that you can start something yourself and grow it out, bit by bit, and one day you'll notice this living, breathing, organism all around you that you've built.  To me, it's what a business should be. It's having an idea, forming a m